“as consumers raise their expectations about what a product experience should be, the science of intent becomes key to the success of UX designers”
the digitalization of our daily lives and the proliferation of mobile devices give us an unprecedented amount of insight into the context of many scenarios and situations. we are used to GPS devices that sense we are driving and provide us with the exact location, but this type of experience was impossible a few years back.
the second factor is that as we use more natural user interfaces, such as speech or gestures, where much of the tangible interface might not even be present, intent might be clearer because the user literally states it.
finally, recent advances in neuroscience, behavioral economics, cognitive psychology, and anthropology allow us to understand how our brains work and how we make decisions.
