Friday, February 11, 2011

AARRR Customer Acquisition Cycle

  • Acquisition: users come to the site from various channels
  • Activation: users enjoy 1st visit: “happy” user experience
  • Retention: users come back, visit site multiple times
  • Referral: users like product enough to refer others
  • Revenue: users conduct some monetization behavior

*via Dave McClure and Drew Houston