Thursday, June 9, 2011
it just works.

siegler:

while the fundamentals are the same, Apple’s approach to the concept of the cloud is the opposite of their competitors. Apple’s belief is clearly that users will not and should not care how the cloud actually works.

[…]

Apple is going after consumers who have absolutely no idea what the cloud is, and don’t care. Apple is saying they shouldn’t care. it all just works.

google seems to be aiming more for users who understand current computing paradigms and want to transition that knowledge to the future of computing, the cloud. power users, if you will.