Legacy approach to marketing: Ask for the sale. Ask for the sale. Ask for the sale. Convert.

Web 2.0 approach to marketing: Educate. Syndicate. Reinforce. Convert.

• Educate — Think of content as a welcoming mat – it transcends websites, social networks and formats. Content connects consumers to you, and it’s all the more effective when it’s viral
• Syndicate — Using platforms like Tubemogul, dlvr.it and ShareThis will help manage the syndication and dissemination of content across the Web
• Reinforce — Remarketing techniques that present your offers as potential customers travel to other websites help reinforce an online marketing campaign. Once the seed’s been planted, keep watering, remarket and make the sale bloom
• Convert — make it rain. enough said.